1/27/2024 0 Comments Unpacking platforms![]() Publishers and gaming studios will typically generate their revenue through premium features. When we talk about gaming, there are a few different types of games that may be helpful to explain: Free to playįree to play games as stated in the title are games that are free to play. The next generation of gaming platforms removes those barriers where you can play, earn and own all of your in-game assets which today are being experienced by over three million players on some of the most popular and newest platforms who have raised billions of dollars in venture capital money in just a few short years. Statistics have also shown us that gaming is a hugely fun and engaging experience however it can be an expensive hobby and as soon as you leave or complete the game - you no longer have access to those assets or avatars you purchased throughout the experience. History has shown us that as soon as a friend is raving about the latest game they are playing, their friends follow suit creating insane network effects at almost no cost. GenZ's today no longer want to spend as much time watching films or listening to music, instead, they want to game with their internet friends who spend almost eight hours gaming a week, on average. On the other hand, when we think about how these games go viral, players are actually the biggest asset to game developers and studios. Throughout the pandemic, people craved entertainment to escape the real world and wanted to find new ways to interact with their friends in a virtual gaming environment such as the 227 million U.S citizens (two-thirds of the population) who experienced a form of online gaming throughout the pandemic according to recent reports. The next types of gaming platforms coming to market are slightly different to what we have experienced in the past - they are games that allow you to play and earn an income at the same time, so called play-to-earn. Fast forward to today, revenues are soaring with more than three billion gamers globally which are generating the industry $200b in annual revenue which is set to grow 15-25% YoY. Mobile gaming came to market and in 2009, it started becoming a popular way for active players to play Angry Birds, Farmville and the likes. Mario Kart then followed suit in 1985 subsequently followed by Pokemon in 1996 which has generated over US$110bn in revenue since inception. In 1972, the first video console was launched, the Magnavox Odyssey. Gaming came to formation in 1958 with the first being a tennis game.
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